Svetlana Kolomachenko, the head of LLC “Kalita”: “Buy Pridnestrovian!” project is a great opportunity to show yourself.
With this particular sentence our conversation with one of the most active participants of “Buy Pridnestrovian!” project began. And then Svetlana explained: “Opportunity to show yourself to the entire Pridnestrovie!”
“Kalita” focuses on sewing of workwear, home and special clothing. The company has been taking part in the project since the very beginning of its announcement. Moreover, according to the company management it was the project that gave the new stage in development of production. Exactly since that time production of home and casual clothing for men, women and children has been started.
The first company shop was opened in November last year. The assortment of the shop includes bathrobes, body shirts, pyjamas, sundresses, men underwear, working clothes, scrubs, winter jackets and snow pants, mittens.
The LLC “Kalita” manager Svetlana Vladimirovna Kolomacheko thinks that “Buy Pridnestrovian!” project is a great opportunity to show yourself, get new ideas for development, communicate directly with consumer.
“Such project as “Buy Pridnestrovian!” can influence on peoples’ attitude because it allows to get acquainted with small local business that has no opportunities to present its products due to absence of its own shop. Fairs appeared to be strong marketing tool, it’s kind of “walking advertisement”, people could see us, touch our products, try it on and contact with us. We were able to present new goods, new ideas and inform potential consumers about our company and products, – shared with us Svetlana Kolomachenko.
“It’s hard enough to estimate the effectiveness of the project, but our company is happy. We need the project continuation! Thanks to “Buy Pridnestrovian!” fairs the sales volume has slightly increased and people began to recognize our company”.