Methods of marketing research

In our work we use qualitative and quantitative data collection methods:

QUANTITATIVE METHODS OF RESEARCHAccurate data sources

• Surveys – carrying out a survey in writing using pre-prepared forms + surveys on a tablet (TAPI);
• Telephone interviews – personal interview with the respondent by phone

QUALITATIVE METHODS OF RESEARCHUnderstanding of the causes, motives of consumers' behavior, their opinions and attitudes

• Focus group – a group interview aimed at determining the participants’ attitude to the problem stated or the reasons for perceiving an object, for example, a product or advertisement, as well as to identify the motivation of certain actions of consumers;
• In-depth interview – a personal interview, conducted according to a pre-determined plan and based on techniques that encourage respondents to a lengthy discussion on the researcher’ s area of interest;
• Mystery seller – the use of specially trained “customers” for anonymous evaluation of the quality of service, staff work;
• Desk research – collection and analysis of secondary information (documentation, articles, publications, statistical compilations, etc.)